Galaxy 61 Updates Manic Basketball Character for Price Chopper

For the Slam Dunk Savings campaign, Galaxy 61 was asked to reinvent Price Chopper's manic spokesball, Ricky B. We updated his look and gave him a full facial animation rig, for maximum expressiveness. We also gave him a slick new basketball court to bounce around in. Word on the street is that the new Ricky is much more likable, encouraging shoppers to let the madness begin!