Friday, June 17, 2011

Arrow at Pitti Uomo


In January we created a 6 minute looping video for Arrow shirts, showcasing the brand and its history for Pitti Uomo, a biannual men’s trade show held in Florence, Italy. "The Contemporaries" is but one section of the piece, highlighting one of several Arrow lines. A huge library of source material, both contemporary and historical, was provided by Arrow and we at G61 were tasked with distilling it into a beautiful and coherent narrative.

Crew: Doug Johnson, Joe Herman, Willie Torres, Fola Akinola
Music: Justin Timberlake

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