Galaxy 61 creates charming holiday pop-up books for Price Chopper

For this year's Price Chopper seasonal spots, we went with a concept that we'd been tossing around for a couple of years: the holiday-themed pop-up book, featuring the various ways in which Price Chopper can help you create holiday memories. The staff designers at Price Chopper sorted through mountains of stock imagery while the team here at G61 converted it all into a book that  unveils holiday vignettes and promotions as the pages turn.

We made two complete versions- fall-themed for Thanksgiving, and winter-themed for the late December festivities. Falling leaves and snow add to the magical charm.

The Galaxy 61 team included Andrew Ortiz (rigging and visual effects) and Jasper Johnson (modeling).

Galaxy 61 created the title sequence for VH1's "The Fabulous Life"

It's the featured lead story on Fired By Design's home page this week.

We're celebrating Galaxy 61's 10th anniversary this month:

Here's what Creative Planet had to say

The new Galaxy 61 Show Reel:

Happy Happy Holidays Holidays

It's been quite the busy year at G61, but we've managed to squeeze out a Christmas card. You need to scare up a pair of red/cyan anaglyph 3D glasses to view it, but it's totally worth it.

Galaxy 61 2010 Animation Show Reel

This is our new show reel for 2010. We have done a lot of cool work over the last two years- broadcast design, commercials, music videos, and original content. For a full breakdown of the work and clients represented, see the list on our website at www.galaxy61.com.

As for that introduction, I had an idea based on the General Motors "Motorama" Exhibits from the 50's and early 60's, a traveling auto show where new GM models and concept cars were introduced. I had interns Jaime Ekkens and Yang Lee build the Motorama environment, complete with a model of a vintage Ford Galaxy. My good friend Allen Enlow provided the voice over in earnest mid-century style, and the soundtrack came from "Music for Biscuits", a selection of lost advertising and rare film sounds by the Mike Sammes singers. I then treated the piece to look and sound like it has been sitting in a basement for 50 years. Visual Effects circa 1961!