Galaxy 61 creates charming holiday pop-up books for Price Chopper

For this year's Price Chopper seasonal spots, we went with a concept that we'd been tossing around for a couple of years: the holiday-themed pop-up book, featuring the various ways in which Price Chopper can help you create holiday memories. The staff designers at Price Chopper sorted through mountains of stock imagery while the team here at G61 converted it all into a book that  unveils holiday vignettes and promotions as the pages turn.

We made two complete versions- fall-themed for Thanksgiving, and winter-themed for the late December festivities. Falling leaves and snow add to the magical charm.

The Galaxy 61 team included Andrew Ortiz (rigging and visual effects) and Jasper Johnson (modeling).

Season's Greetings 2013

Our holiday card this year features a New York Central Dreyfuss streamlined Hudson Locomotive barreling past several 1950's-era kids building a snowman. Here is a 3D version (if you have anaglyph stereo glasses):

It was created by Doug and Jasper Johnson here at Galaxy 61 studios in December 2013. It is loosely based on several holiday-themed works of the iconic american railroad painter Howard Fogg:

Happy Happy Holidays Holidays

It's been quite the busy year at G61, but we've managed to squeeze out a Christmas card. You need to scare up a pair of red/cyan anaglyph 3D glasses to view it, but it's totally worth it.